anandita ki kala (pronounced as an~and~eeta / key / kalaa) is a personal passion brand to promote and sell the work done by me on multiple mediums such as linoleum blocks for printmaking, canvas art, printing on fabric and paper. This brand is a starting point to push my passion further and to give my art pieces a new home.
 

An amalgamation of my culture and the work I do, the brand mark is designed to communicate my appreciation for my culture as an Indian.

I achieved this by using Devanagari alphabet ‘क’ ('kuh' for kala) with the usage of the English alphabet ‘a’ to give it a contemporary look and feel to the brand mark.