anandita ki kala (pronounced as uh-nun-dee-tah / key / kalaa) is a personal passion brand to promote and sell the work done by me on multiple mediums such as linoleum blocks for printmaking, canvas art, printing on fabric and paper. This brand is a starting point to push my passion further and to give my art pieces a new home.
 

An amalgamation of my culture and the work I do, the brand mark is designed to communicate my appreciation for my culture as an Indian.

I achieved this by using Devanagari alphabet ‘क’ ('kuh' for kala) with the usage of the English alphabet ‘a’ to give it a contemporary look and feel to the brand mark. The uniqueness of the brand mark is such that it is a balanced blend of the traditional Devanagari and western Latin scripts.

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It's applications:

Anandita ki kala is a brand that encompasses a wide range of work that spans different mediums and platforms.

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In addition to serving as a digital journal, anandita ki kala is also an online art store that sells artworks and takes commissions for a variety of works. Manifesting the artwork into tangible products and giving them a new home is how the brand grows.

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From carving the block by hand to delivering unique and useful products, anandita ki kala keeps alive the art of printmaking. The block designs are printed on different products like bags, books, fabric and recycled paper.

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The brand mark is designed such that it sits across different media and compliments the blocks and design.